Ruby Red is a jewelry brand that was created to help save endangered animals and their natural habitats and ecosystems they live in. Every time that a piece or set of jewelry gets sold part of the profit gained will be donated to organizations that are currently already trying to help save endangered animals. “Ruby” represents what rubies are known for which is they guarantee health, wealth, wisdom, and passion. This brand wants to passionately help maintain the health and wealth of endangered animals from all around the world. “Red” represents the red panda. The red panda is the first animal this brand was created to help save, which is why it was chosen to be the logo and face of the brand. Now this brand is helping multiple animals and not just one and the hope is that it will continue to help more animals in the future.

Every design choice that gets made while designing a new collection of jewelry reflects and/or represents an endangered animal and their natural habitats in some way or form. Animals are becoming endangered in all kinds of ecosystems all over the planet from the hot deserts to the wooded forest and this brand wants to help preserve them all.